Marketing gets you leads. Sales turns them into paying customers. Most small businesses lose money in the gap between the two: calls that go unanswered, quotes nobody follows up, and ads nobody measures. I help you fix both halves, in person from Langley or online across Canada and the US.
Marketing: getting the right leads
We start with where your customers come from today and what each source costs you. Then we put your time and money where it works:
- A clear message. If customers cannot quickly see why to choose you, they shop on price. We put what makes you different into plain words.
- A website that brings in work. I build websites that make it easy to call, book or pay. Hosting is $25 a month plus GST, and I watch the site and keep it running.
- Your Google Business Profile. If you work at your customers’ places, it can be set up as a service-area business with no office address shown, though Google may ask you to verify it in person. Google wants one profile per area, so we start with the city where most of your money comes from. The website can still list every area you serve.
- Google reviews. After each job, happy customers are asked for a review, and unhappy ones reach you first, so you can fix it.
- Search, ads, social media and word of mouth. Which channels are worth your time and money, and which to drop.
Sales: turning leads into customers
Pushy selling loses customers. We build a simple conversation guide so talking to a potential customer feels natural and helpful: the right questions, a clear price and a next step. We practise the hard moments, like “Why is this so expensive?”, so you can answer calmly. Then we make sure no lead falls through the cracks: a follow-up routine, a sales playbook your team can use, or a CRM with AI follow-up if that fits (see custom AI software).
An example: SEO for a moving company
For Simple Moves & Storage, a Vancouver moving company, search impressions doubled and clicks grew more than 12 times over 14 months, from about 10 clicks a day to about 90. Every business and market is different, so read this as an example, not a promise.
How it starts
Every project starts with the System Audit: $497, one flat fee, tax included. I spend about 3 hours on your business. You show me on screen, or tell me, how you work now. Then you get my recommendations and a written 90-day action plan you keep. If you go ahead with implementation, it is $100 an hour and the $497 is credited in full. If I find your business cannot be audited, you get a full refund.
Questions
What does a marketing consultant do?
A marketing consultant looks at where your customers come from and what each source costs, then helps you put your time and money into the ones that work.
What does a sales consultant do?
A sales consultant looks at what happens between a lead and a paid job, and fixes the steps where people drop off, like slow replies, no follow-up or unclear prices.
Do you build websites?
Yes. Hosting is $25 a month plus GST, and I keep the site running.
Do I need an office for a Google Business Profile?
No. It can be set up as a service-area business with no address shown. Google may ask you to verify it in person.
