Writing Down How Your Business Runs
Master the core concepts of writing down how your business runs tailored specifically for the Solar Panel Installation industry.
💡 Core Concepts & Executive Briefing
Understanding Brain-Dumping and SOPs
In solar installation, your business is only as consistent as your steps. A good install isn’t just “panels put on a roof.” It’s a chain of tasks that must happen in the right order: site visit notes → system design check → materials and racking kit readiness → permitting package → utility/inspection prep → installation → commissioning → customer handoff. If any link is sloppy, you get rework, delays, missed inspections, and angry homeowners.
That’s why Standard Operating Procedures (SOPs) matter. SOPs are the step-by-step instructions for how your company executes every core job task. Think of SOPs like the work instructions a foreman would want on a critical install day—when the crew is already on the clock and you can’t pause to “figure it out.” When your SOPs are clear, a new hire can perform at about 80% quality on day one by following the documented steps.
The Importance of Brain-Dumping
Brain-dumping is the process of getting what you know out of your head and into something other people can use. In solar, owners usually hold a lot of hidden know-how:
- Which roof types cause trouble and how you adjust
- How your team checks mounting spacing and attachment details
- What “good” looks like on a grounding path
- What tends to fail first during inspections
- How you communicate with AHJs (inspectors) so they understand your plan
If this knowledge stays only in you, your company growth is capped by your availability. You can’t be everywhere: on scaffolding, at the permitting desk, on the phone with an inspector, and in the homeowner’s driveway—at the same time.
When you brain-dump, you turn “I just know” into “Here are the exact steps and checks.” Your company becomes repeatable.
Creating Effective SOPs
To create SOPs that work in the field, use this simple structure:
1. Why: Explain why the step exists. In solar, “why” prevents shortcuts. For example: “Why we verify roof load and rafter locations before racking layout: because wrong attachment points lead to rework and inspection failure.”
2. What: List the exact steps. Include tools, order of operations, and any inspection-critical checks. For example: “What to do on install day before touching the roof: PPE check, fall protection setup, roof condition photo set, string/inverter placement plan, grounding inspection steps, wiring labeling method.”
3. Outcome: Define what success looks like. Don’t leave it vague. For example: “Outcome: photos show required angles, labels match plan sheet, grounding path is continuous, torque marks present, system passes commissioning tests, and homeowner handoff includes the correct documents.”
Organizing Your SOPs
SOPs must be easy to find during real work—not hidden in a folder no one opens. Store them in a centralized location (a “vault”) with clear names and job-phase folders.
A practical solar structure:
- Pre-Install: site visit checklist, roof photo standards, design check SOP
- Permitting: application package checklist, plan sheet naming rules, AHJ submission SOP
- Procurement: BOM verification, kit staging checklist, equipment receiving log
- Install Day: racking setup SOP, electrical wiring SOP, grounding SOP, labeling SOP
- Inspection & Closeout: inspection photo SOP, snag list, commissioning checklist, homeowner binder SOP
If someone needs the “AHJ resubmission photo standard,” they shouldn’t ask you—they should find it in the vault in under 60 seconds.
The Loom-First Approach
Instead of writing long documents first, record yourself doing the task. Loom (screen recording + voice) or phone video is perfect for solar because customers and inspectors care about details.
Start with the tasks that create the most rework:
- How you verify roof photos meet your design requirements
- How you complete the permitting checklist and naming conventions
- How you perform a clean grounding and bond check
- How you commission and confirm system output and labeling
Your video becomes a “visual SOP.” Then you add a short written checklist for quick reference.
Building a Culture of Self-Reliance
Your crew shouldn’t wait for you every time something comes up. Set a rule:
“Before you ask me, check the vault—then summarize what you found and what’s unclear.”
In practice, that means:
- If a technician is unsure about a mounting layout note, they check the specific “Racking Layout SOP”
- If a permit tech isn’t sure what photos are required, they check “Inspection Photo SOP”
- If a sales rep wonders what to say about timelines, they check “Customer Handoff Script”
This culture reduces interruptions and makes training faster. It also makes your installation quality more consistent, even when your schedule is full.
When you build SOPs like this, your company runs without constant founder presence—so you can focus on growth, hiring, and improving your solar process.
⚠️ The Industry Trap
In solar, the most dangerous training style is verbal-only. Picture this: you’re the one who knows exactly what an inspector wants to see for grounding continuity. You explain it three times to your new tech—then you’re at a materials delivery issue. The next inspection rolls around, photos don’t match the standard, and the inspector flags the system again.
When knowledge lives only in your voice, your business becomes fragile. One sick day, one vacation, one emergency reroof call, and the crew improvises. That’s when rework costs spike: extra truck rolls, second inspections, rushed labeling, and homeowners asking why timelines keep slipping.
📊 The Core KPI
🛑 The Bottleneck
Solar owners often try to delegate, but the real bottleneck is that the work can’t be handed off cleanly yet. If you haven’t documented how you do critical steps—like confirming BOM accuracy, prepping permit photo sets, or running commissioning checks—then delegation turns into constant questions.
In that situation, an assistant or VA can’t “just do it.” They have to guess, and guessing in solar leads to rework. The constraint becomes information, not effort.
A better approach: pick one high-friction process (like “inspection photo set” or “commissioning checklist”), have your VA transcribe your Loom video into a tight SOP, and store it where the crew can access it from the job site. Once the steps are written, you can delegate without losing quality.
✅ Action Items
1. **Brain-dump the tasks that cause rework:** Pick the top 5 repeat problems (example: missing inspection photos, wrong grounding documentation, delays due to incomplete permitting packages, inconsistent roof photo standards, incorrect labeling). Write every step you do in your head.
2. **Record Loom videos for each key task:** Record yourself performing the process on your actual workflow—show the checklists you use, the photo angles you capture, and the exact order you follow. Name each video with a standard format like “PREP-INSPECTION-PHOTO-SOP-001.”
3. **Turn recordings into checklists:** Have a team member (or VA) convert each Loom into a one-page SOP with: Why, What (numbered steps), Outcome (what “pass” looks like), and a “Common mistakes” section.
4. **Build a searchable SOP vault:** Put SOPs into a Notion or Google Drive structure by job phase (Pre-Install, Permitting, Install Day, Inspection & Closeout). Add a short index page with links.
5. **Enforce self-reliance in the field:** Train crews to check the vault first. When someone asks you a question, make them come back with: “I checked X SOP, and I’m stuck on step Y.” This keeps fixes targeted and improves the SOP over time.
What business owners say about us
I had the pleasure of meeting Jani last night when he made a presentation at Langley Elks.
Very knowledgeable and lots of information ...
I had a consultation session with Jani, and it was a great experience. He provided clear, practical strategies tailored to my business and shared valuable markting insignts. I appreciated his professionalism, knowledge, and honest advice.
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I highly recommend Modern Marks Business Consultants. I had a great telephone consultation with Jani covering ideas for customer growth. Building and implementing technology into the business for stream lining things that I am not as proficient at.
Thank you Jani I am excited to get started and implement the things we discussed.
Jacqueline Snider
Xtra Sharp by Jacqueline
Signed up for the Essential package with Modern Marks specifically to tighten up my sales process, and it’s made a real difference. Instead of feeling pushy or scripted, I now have a natural, step-by-step way to talk to potential customers that actually builds trust. We worked through common objections together — like pricing pushback — so I’m no longer caught off guard on calls. My close rate has noticeably improved, and I feel far more confident going into every conversation.
Beyond sales, Jani also helped me clean up my operations — we built simple checklists for the everyday tasks that used to only live in my head, which made it so much easier to stay organized and consistent. One-on-one sessions are practical and specific to my business, not generic advice. Thank you, Jani, for giving me the tools and the confidence to close deals the right way and run things more smoothly behind the scenes. Highly recommend if you want to stop guessing on sales calls. Thanks for everything, Jani!
I just had a phone call with Jani, and it was fantastic.
As someone in the renovation industry, I’ve always found it difficult to trust business coaches because it’s easy to assume they won’t fully understand the unique challenges of running a construction company. I’m really glad I gave Jani the opportunity.
Even without a construction background, Jani quickly identified gaps in my systems and processes, asked the right questions, and provided practical advice that gave me a much clearer path forward. His ability to understand my business and pinpoint areas for improvement was genuinely impressive.
If you’re looking for a business coach who can help you build better systems, improve operations, and scale your business with confidence, I wouldn’t hesitate to recommend Jani.
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