Reporting from ABC Business (Australia) highlights Cory Doctorow’s warning that the technology industry’s promised AI revolution is not inevitable. At the same time, he regards an AI bubble bursting as unavoidable. His broader message is that businesses and policymakers should consider alternatives to treating one technology-driven future as guaranteed.
For Australian business owners, the digital-sovereignty question is practical rather than abstract. It concerns how much control a company has over the digital systems, services and capabilities that support its operations. When important tools are shaped by outside providers or rapidly changing market expectations, planning can become more difficult.
The immediate lesson is not to reject AI or assume that every current prediction will come true. Instead, owners can assess which technology decisions are genuinely useful, which depend on optimistic forecasts, and how difficult it would be to change course. Keeping processes adaptable can reduce the risk of committing too heavily to a single expected outcome.
This perspective also matters beyond Australia. Businesses across North America and New Zealand face the same basic management challenge whenever a new technology is presented as inevitable: distinguish proven business value from enthusiasm, and make investments that remain sensible if market expectations change. A measured approach can support innovation while protecting cash, continuity and decision-making flexibility. Based on reporting from ABC Business (Australia).
Source: ABC Business (Australia)
