# Modern Marks Business Consultants > Business coaching and consulting for owners who want to systemize and scale their operations. Free Business Health Audit at https://modernmarks.earth/audit ## Pages - [Our Services](https://modernmarks.earth/services/) - [Terms of Service & End-User License Agreement](https://modernmarks.earth/software-terms/) - [Business Coaching Sign Up](https://modernmarks.earth/) - [Workflow Automation and SOP Development](https://modernmarks.earth/implementation-services/workflow-automation-sop-development/) - [Strategic Rollout and Management](https://modernmarks.earth/implementation-services/strategic-rollout-management/) - [Sales Infrastructure and CRM Buildout](https://modernmarks.earth/implementation-services/sales-infrastructure-crm-buildout/) - [Digital Marketing Services](https://modernmarks.earth/implementation-services/managed-marketing-services/digital-marketing-services/) - [Managed Marketing Services](https://modernmarks.earth/implementation-services/managed-marketing-services/) - [Financial Administration](https://modernmarks.earth/implementation-services/financial-administration/) - [Expansion Management and New Site Launch](https://modernmarks.earth/implementation-services/expansion-management-and-new-site-launch/) - [Customer Service Infrastructure and Support](https://modernmarks.earth/implementation-services/customer-service-infrastructure-support/) - [Implementation Services](https://modernmarks.earth/implementation-services/) - [Business Insights](https://modernmarks.earth/business-insights/) - [Sales Consultant](https://modernmarks.earth/business-consulting/sales-consultant/) - [Operations Consultant](https://modernmarks.earth/business-consulting/operations-consultant/) - [Marketing Consultant](https://modernmarks.earth/business-consulting/marketing-consultant/) - [Franchise and Multi-Location Consultant](https://modernmarks.earth/business-consulting/franchise-multi-location-consultant/) - [Business Consulting](https://modernmarks.earth/business-consulting/) - [About Modern Marks](https://modernmarks.earth/about/) - [Privacy Policy](https://modernmarks.earth/privacy-policy/) ## Guides & Articles - [CCI Transaction Update Covers Activity From August 3 to 7](https://modernmarks.earth/business-news/cci-transaction-update-covers-activity-from-august-3-to-7/) - [Australia Holds Rate at 4.35pc After Three Hikes](https://modernmarks.earth/business-news/australia-holds-rate-at-435pc-after-three-hikes/) - [Suzanne Dana Earns Professional Recognition in Virginia Real Estate](https://modernmarks.earth/business-news/suzanne-dana-earns-professional-recognition-in-virginia-real-estate/) - [Nvidia’s AI Financing Push Signals a Larger Infrastructure Market](https://modernmarks.earth/business-news/nvidias-ai-financing-push-signals-a-larger-infrastructure-market/) - [Paladin Energy Sets 26 August Date for FY2026 Results](https://modernmarks.earth/business-news/paladin-energy-sets-26-august-date-for-fy2026-results/) - [50-500 Employee Firm Branding That Scales](https://modernmarks.earth/general-business-tips/50-500-employee-firm-branding-that-scales/) - [Tyson sets $1 billion senior-notes offering](https://modernmarks.earth/business-news/tyson-sets-1-billion-senior-notes-offering/) - [SpaceX Shares Regain Ground, but Recovery Remains Incomplete](https://modernmarks.earth/business-news/spacex-shares-regain-ground-but-recovery-remains-incomplete/) - [Nvidia Financing Signals a New Phase for AI Investment](https://modernmarks.earth/business-news/nvidia-financing-signals-a-new-phase-for-ai-investment/) - [Interpace Biosciences Reports on Second-Quarter Activity](https://modernmarks.earth/business-news/interpace-biosciences-reports-on-second-quarter-activity/) - [U.S. Debt Puts the Fed’s 2% Inflation Goal Under Pressure](https://modernmarks.earth/business-news/us-debt-puts-the-feds-2-inflation-goal-under-pressure/) - [Why Preparation Matters Before Selling a Property](https://modernmarks.earth/business-news/why-preparation-matters-before-selling-a-property/) - [Archer-Boeing Deal Signals a New Aviation Business Bet](https://modernmarks.earth/business-news/archer-boeing-deal-signals-a-new-aviation-business-bet/) - [Bitmine’s ETH Holdings Highlight Crypto Treasury Concentration](https://modernmarks.earth/business-news/bitmines-eth-holdings-highlight-crypto-treasury-concentration/) - [Dog Grooming Trailer Financing: A Smart Start](https://modernmarks.earth/general-business-tips/dog-grooming-trailer-financing-a-smart-start/) - [WEBTOON Shareholder Inquiry Highlights Governance Risk](https://modernmarks.earth/business-news/webtoon-shareholder-inquiry-highlights-governance-risk/) - [Archer Deal with Boeing Signals Confidence in Electric Aircraft](https://modernmarks.earth/business-news/archer-deal-with-boeing-signals-confidence-in-electric-aircraft/) - [Photronics Investor Lawsuit Notice Sets September 4 Deadline](https://modernmarks.earth/business-news/photronics-investor-lawsuit-notice-sets-september-4-deadline/) - [Shein’s Pricing Challenge Offers a Warning for Small Retailers](https://modernmarks.earth/business-news/sheins-pricing-challenge-offers-a-warning-for-small-retailers/) - [Advance America Adds Two Southern California Store Locations](https://modernmarks.earth/business-news/advance-america-adds-two-southern-california-store-locations/) - [Contact Energy Signals Uneven Path to Lower Power Costs](https://modernmarks.earth/business-news/contact-energy-signals-uneven-path-to-lower-power-costs/) - [PRU Flags FY26 Results Webinar for Investors](https://modernmarks.earth/business-news/pru-flags-fy26-results-webinar-for-investors/) - [Elis Extends Its Latin American Network With Mexico Deal](https://modernmarks.earth/business-news/elis-extends-its-latin-american-network-with-mexico-deal/) - [Cape York Outage Shows Cost of Fragile Connectivity](https://modernmarks.earth/business-news/cape-york-outage-shows-cost-of-fragile-connectivity/) - [Delmore Approval Highlights Seasonal Wastewater Planning](https://modernmarks.earth/business-news/delmore-approval-highlights-seasonal-wastewater-planning/) - [New Zealand tech event targets a broader future workforce](https://modernmarks.earth/business-news/new-zealand-tech-event-targets-a-broader-future-workforce/) - [Business Consulting for Contractors: Scale Smarter](https://modernmarks.earth/general-business-tips/business-consulting-for-contractors-scale-smarter/) - [NZ Cash-Pay Practices Put Horticulture Businesses on Notice](https://modernmarks.earth/business-news/nz-cash-pay-practices-put-horticulture-businesses-on-notice/) - [Element’s FleetPartners Proposal Puts Fleet Strategy in Focus](https://modernmarks.earth/business-news/elements-fleetpartners-proposal-puts-fleet-strategy-in-focus/) - [Goldfields Heritage Bid Raises Questions for Victorian Businesses](https://modernmarks.earth/business-news/goldfields-heritage-bid-raises-questions-for-victorian-businesses/) - [Contact Energy profit rises after Manawa acquisition](https://modernmarks.earth/business-news/contact-energy-profit-rises-after-manawa-acquisition/) - [Mount Barker’s Growth Brings Uneven Business Results](https://modernmarks.earth/business-news/mount-barkers-growth-brings-uneven-business-results/) - [New Zealand Debt Target Draws Business-Sector Scrutiny](https://modernmarks.earth/business-news/new-zealand-debt-target-draws-business-sector-scrutiny/) - [Pure Cycle Faces Five-Candidate Board Challenge](https://modernmarks.earth/business-news/pure-cycle-faces-five-candidate-board-challenge/) - [Biglari Holdings Announces Second-Quarter 2026 Results](https://modernmarks.earth/business-news/biglari-holdings-announces-second-quarter-2026-results/) - [Cost of Chaos Sales Discovery Framework Guide](https://modernmarks.earth/general-business-tips/cost-of-chaos-sales-discovery-framework-guide/) - [Energy Lifts S&P 500 Sales Growth to Five-Year High](https://modernmarks.earth/business-news/energy-lifts-sp-500-sales-growth-to-five-year-high/) - [Broader stock-market gains offer a useful business signal](https://modernmarks.earth/business-news/broader-stock-market-gains-offer-a-useful-business-signal/) - [First Horizon Recognition Highlights the Value of Workplace Culture](https://modernmarks.earth/business-news/first-horizon-recognition-highlights-the-value-of-workplace-culture/) - [Jura Reports Natural-Gas Flow from Maru-3 Well](https://modernmarks.earth/business-news/jura-reports-natural-gas-flow-from-maru-3-well/) - [Crowe’s KKR investment points to continued expansion](https://modernmarks.earth/business-news/crowes-kkr-investment-points-to-continued-expansion/) - [Lemonade CFO Set to Address Oppenheimer Technology Conference](https://modernmarks.earth/business-news/lemonade-cfo-set-to-address-oppenheimer-technology-conference/) - [Cape York Outage Highlights the Cost of Connectivity Gaps](https://modernmarks.earth/business-news/cape-york-outage-highlights-the-cost-of-connectivity-gaps/) - [AI’s Cheap-Access Era Is Ending: What SMEs Should Do](https://modernmarks.earth/business-news/ais-cheap-access-era-is-ending-what-smes-should-do/) - [Sydney Airport Tarmac Incident Highlights Ground-Safety Risks](https://modernmarks.earth/business-news/sydney-airport-tarmac-incident-highlights-ground-safety-risks/) - [What a 102-Year-Old Store’s Closure Means for Small Retailers](https://modernmarks.earth/business-news/what-a-102-year-old-stores-closure-means-for-small-retailers/) - [Potential Takeover Offers New Hope for Tasmania Smelter](https://modernmarks.earth/business-news/potential-takeover-offers-new-hope-for-tasmania-smelter/) - [Second BHP Port Hedland Walkout Raises Continuity Questions](https://modernmarks.earth/business-news/second-bhp-port-hedland-walkout-raises-continuity-questions/) - [Corporate Health Cover for PR & Marketing Agencies](https://modernmarks.earth/general-business-tips/corporate-health-cover-for-pr-marketing-agencies/) - [Canberra’s Building Boom Exposes Bricklaying Skills Gap](https://modernmarks.earth/business-news/canberras-building-boom-exposes-bricklaying-skills-gap/) - [Gold Coast Light Rail Opens, Keeping Transport Debate Alive](https://modernmarks.earth/business-news/gold-coast-light-rail-opens-keeping-transport-debate-alive/) - [Confidential Filing Puts Critical-Minerals Deal on Business Radar](https://modernmarks.earth/business-news/confidential-filing-puts-critical-minerals-deal-on-business-radar/) - [AIxCrypto Makes RoboShare Its Key Growth Priority](https://modernmarks.earth/business-news/aixcrypto-makes-roboshare-its-key-growth-priority/) - [What Political Theatre Can Teach Business Owners](https://modernmarks.earth/business-news/what-political-theatre-can-teach-business-owners/) - [Lennar Opens Two New Home Collections in Valencia](https://modernmarks.earth/business-news/lennar-opens-two-new-home-collections-in-valencia/) - [Starlink’s Business Case: When the Premium May Pay Off](https://modernmarks.earth/business-news/starlinks-business-case-when-the-premium-may-pay-off/) - [U.S. Labour Force Shrinks, Raising Questions for Small Businesses](https://modernmarks.earth/business-news/us-labour-force-shrinks-raising-questions-for-small-businesses/) - [What Does a Fractional COO Actually Do?](https://modernmarks.earth/general-business-tips/what-does-a-fractional-coo-actually-do/) - [Sydney flight disruption offers a planning lesson for businesses](https://modernmarks.earth/business-news/sydney-flight-disruption-offers-a-planning-lesson-for-businesses/) - [What Berkshire’s Investment Gain Means for Business Owners](https://modernmarks.earth/business-news/what-berkshires-investment-gain-means-for-business-owners/) - [Cyclospora Concerns Put Pressure on Salad Businesses](https://modernmarks.earth/business-news/cyclospora-concerns-put-pressure-on-salad-businesses/) - [Wendy’s Turnaround Highlights the Cost of Inconsistent Execution](https://modernmarks.earth/business-news/wendys-turnaround-highlights-the-cost-of-inconsistent-execution/) - [Milford fund’s changing performance offers a business lesson](https://modernmarks.earth/business-news/milford-funds-changing-performance-offers-a-business-lesson/) - [Camera Glasses Put Privacy Readiness on the Business Agenda](https://modernmarks.earth/business-news/camera-glasses-put-privacy-readiness-on-the-business-agenda/) - [Eightco reveals $378M portfolio mix](https://modernmarks.earth/business-news/eightco-reveals-378m-portfolio-mix/) - [US backs Australian project targeting first scandium mine](https://modernmarks.earth/business-news/us-backs-australian-project-targeting-first-scandium-mine/) - [What business owners can learn from the KiwiSaver risk question](https://modernmarks.earth/business-news/what-business-owners-can-learn-from-the-kiwisaver-risk-question/) - [ABC Finding Raises Questions About Editorial Risk for Businesses](https://modernmarks.earth/business-news/abc-finding-raises-questions-about-editorial-risk-for-businesses/) - [Territory Beef Businesses Build Value Through Local Supply](https://modernmarks.earth/business-news/territory-beef-businesses-build-value-through-local-supply/) - [Nelson Cafe Closure Highlights Dual Risks for Small Businesses](https://modernmarks.earth/business-news/nelson-cafe-closure-highlights-dual-risks-for-small-businesses/) - [Eightco outlines a diversified digital-asset treasury](https://modernmarks.earth/business-news/eightco-outlines-a-diversified-digital-asset-treasury/) - [Newmark CEO Barry Gosin to Step Down at Year-End](https://modernmarks.earth/business-news/newmark-ceo-barry-gosin-to-step-down-at-year-end/) - [Rising Costs Put Long-Running Mushroom Farm Out of Business](https://modernmarks.earth/business-news/rising-costs-put-long-running-mushroom-farm-out-of-business/) - [What a Softer Dollar Could Mean for Gold-Minded Business Owners](https://modernmarks.earth/business-news/what-a-softer-dollar-could-mean-for-gold-minded-business-owners/) - [Trump Renews Effort to Remove Fed Governor Lisa Cook](https://modernmarks.earth/business-news/trump-renews-effort-to-remove-fed-governor-lisa-cook/) - [Palantir Rally Highlights Rising Confidence in AI Demand](https://modernmarks.earth/business-news/palantir-rally-highlights-rising-confidence-in-ai-demand/) - [Star Holdings Files Second-Quarter Report With SEC](https://modernmarks.earth/business-news/star-holdings-files-second-quarter-report-with-sec/) - [What AI Uncertainty Means for Digital Sovereignty](https://modernmarks.earth/business-news/what-ai-uncertainty-means-for-digital-sovereignty/) - [What an AI-Sceptical Developer’s Job Search Signals for SMEs](https://modernmarks.earth/business-news/what-an-ai-sceptical-developers-job-search-signals-for-smes/) - [Scottsdale Builder Finishes Full-Scale Lincoln Hills Renovation](https://modernmarks.earth/business-news/scottsdale-builder-finishes-full-scale-lincoln-hills-renovation/) - [Rockstar founder builds Celsius stake and seeks CEO role](https://modernmarks.earth/business-news/rockstar-founder-builds-celsius-stake-and-seeks-ceo-role/) - [Runaway Coal Train Hunter Valley: Lessons for Leaders](https://modernmarks.earth/general-business-tips/runaway-coal-train-hunter-valley-lessons-for-leaders/) - [Estate Planning Can Help Owners Protect Property Wealth](https://modernmarks.earth/business-news/estate-planning-can-help-owners-protect-property-wealth/) - [AVITA Medical Set to Present at Canaccord Growth Conference](https://modernmarks.earth/business-news/avita-medical-set-to-present-at-canaccord-growth-conference/) - [Investor Lawsuit Against Park Ha Raises Disclosure Questions](https://modernmarks.earth/business-news/investor-lawsuit-against-park-ha-raises-disclosure-questions/) - [XFLT Shareholders Back King Street Sub-Adviser Proposal](https://modernmarks.earth/business-news/xflt-shareholders-back-king-street-sub-adviser-proposal/) - [Amazon’s Gain Highlights a Caution in Big Tech Profits](https://modernmarks.earth/business-news/amazons-gain-highlights-a-caution-in-big-tech-profits/) - [Free Small Business Health Audit: Find Growth Gaps](https://modernmarks.earth/general-business-tips/free-small-business-health-audit-find-growth-gaps/) - [Australia’s Housing Downturn Broadens Across the Country](https://modernmarks.earth/business-news/australias-housing-downturn-broadens-across-the-country/) - [Roofing Customers Need More Than a Competitive Quote](https://modernmarks.earth/business-news/roofing-customers-need-more-than-a-competitive-quote/) - [Higher Airline Fuel Costs Put Pressure on Business Travel](https://modernmarks.earth/business-news/higher-airline-fuel-costs-put-pressure-on-business-travel/) - [Apple’s Focus Offers a Lesson for Growing Businesses](https://modernmarks.earth/business-news/apples-focus-offers-a-lesson-for-growing-businesses/) - [New Zealand Data-Centre Growth Faces Business Test](https://modernmarks.earth/business-news/new-zealand-data-centre-growth-faces-business-test/) - [Abandoned Vehicles Create Delays for Canberra Businesses](https://modernmarks.earth/business-news/abandoned-vehicles-create-delays-for-canberra-businesses/) - [Wild Honey’s growth ambition offers lessons for small businesses](https://modernmarks.earth/business-news/wild-honeys-growth-ambition-offers-lessons-for-small-businesses/) - [Australian Fuel Excise Return Puts Pressure on Business Costs](https://modernmarks.earth/business-news/australian-fuel-excise-return-puts-pressure-on-business-costs/) - [What Business Owners Can Learn from the “Work Pays?” Question](https://modernmarks.earth/business-news/what-business-owners-can-learn-from-the-work-pays-question/) - [Darwin’s Live-Music Gap Creates a Business Challenge](https://modernmarks.earth/business-news/darwins-live-music-gap-creates-a-business-challenge/) - [Repeated SH3 Closures Put Pressure on Taranaki–Waikato Businesses](https://modernmarks.earth/business-news/repeated-sh3-closures-put-pressure-on-taranakiwaikato-businesses/) - [Telecom tower dispute highlights planning lessons for businesses](https://modernmarks.earth/business-news/telecom-tower-dispute-highlights-planning-lessons-for-businesses/) - [“2x More Likely to Refer” Corporate Gifts Source](https://modernmarks.earth/general-business-tips/2x-more-likely-to-refer-corporate-gifts-source/) - [Film-featured Camaro offers a lesson in brand value](https://modernmarks.earth/business-news/film-featured-camaro-offers-a-lesson-in-brand-value/) - [Contamination Leaves Fifth-Generation Farm Facing Uncertainty](https://modernmarks.earth/business-news/contamination-leaves-fifth-generation-farm-facing-uncertainty/) - [Christchurch Food Trucks Highlight Small-Business Security Risks](https://modernmarks.earth/business-news/christchurch-food-trucks-highlight-small-business-security-risks/) - [Lockyer Valley mining decision highlights value of local trust](https://modernmarks.earth/business-news/lockyer-valley-mining-decision-highlights-value-of-local-trust/) - [What Bunbury’s 1976 Port Incident Still Teaches Businesses](https://modernmarks.earth/business-news/what-bunburys-1976-port-incident-still-teaches-businesses/) - [Fuel Prices Set to Rise as Excise Reduction Ends](https://modernmarks.earth/business-news/fuel-prices-set-to-rise-as-excise-reduction-ends/) - [Pan-Mass Challenge Sets $79M Cancer-Funding Goal](https://modernmarks.earth/business-news/pan-mass-challenge-sets-79m-cancer-funding-goal/) - [XFLT Seeks Shareholder Approval for King Street Agreement](https://modernmarks.earth/business-news/xflt-seeks-shareholder-approval-for-king-street-agreement/) - [Best Buy’s next growth test: making smaller moves](https://modernmarks.earth/business-news/best-buys-next-growth-test-making-smaller-moves/) - [Scripps Takes Ownership of Lexington ABC Affiliate](https://modernmarks.earth/business-news/scripps-takes-ownership-of-lexington-abc-affiliate/) - [Rising Health Costs Put Pressure on Employee Pay Raises](https://modernmarks.earth/business-news/rising-health-costs-put-pressure-on-employee-pay-raises/) - [Why Inflation Measures Matter to Business Owners](https://modernmarks.earth/business-news/why-inflation-measures-matter-to-business-owners/) - [New CFO Appointment Highlights Financial Oversight](https://modernmarks.earth/business-news/new-cfo-appointment-highlights-financial-oversight/) - [Hawthorn’s Launceston exit offers a planning lesson for SMEs](https://modernmarks.earth/business-news/hawthorns-launceston-exit-offers-a-planning-lesson-for-smes/) - [What Waikawa Fresh Shows About Small-Farm Entrepreneurship](https://modernmarks.earth/business-news/what-waikawa-fresh-shows-about-small-farm-entrepreneurship/) - [Mohawk reports $3.0 billion second-quarter revenue](https://modernmarks.earth/business-news/mohawk-reports-30-billion-second-quarter-revenue/) - [Canberra Compost Scheme Delayed Again, Target Set for 2030](https://modernmarks.earth/business-news/canberra-compost-scheme-delayed-again-target-set-for-2030/) - [Bitdeer Sets Date for Second-Quarter 2026 Results Call](https://modernmarks.earth/business-news/bitdeer-sets-date-for-second-quarter-2026-results-call/) - [Population Growth Creates New Demand in Historic WA Town](https://modernmarks.earth/business-news/population-growth-creates-new-demand-in-historic-wa-town/) - [Anfield Energy Raises US$6.9 Million in Share Offering](https://modernmarks.earth/business-news/anfield-energy-raises-us69-million-in-share-offering/) - [Matachewan Adds Two Independent Directors](https://modernmarks.earth/business-news/matachewan-adds-two-independent-directors/) - [Avista Seeks Mixed Energy Price Changes in Idaho](https://modernmarks.earth/business-news/avista-seeks-mixed-energy-price-changes-in-idaho/) - [Ferguson Enterprises Earns a Place in the S&P 500](https://modernmarks.earth/business-news/ferguson-enterprises-earns-a-place-in-the-sp-500/) - [Farmers files plan to broaden California small-business cover](https://modernmarks.earth/business-news/farmers-files-plan-to-broaden-california-small-business-cover/) - [FIFA World Cup Stake Plan Raises Private-Equity Questions](https://modernmarks.earth/business-news/fifa-world-cup-stake-plan-raises-private-equity-questions/) - [Convertus Secures $135M for York Region Biofuel Facility](https://modernmarks.earth/business-news/convertus-secures-135m-for-york-region-biofuel-facility/) - [Accounting Firm Transition: A Practical Growth Plan](https://modernmarks.earth/general-business-tips/accounting-firm-transition-practical-growth-plan/) - [AI Fund’s Sharp Reversal Offers Risk Lessons for Business Owners](https://modernmarks.earth/business-news/ai-funds-sharp-reversal-offers-risk-lessons-for-business-owners/) - [GM Plans Customer-Focused In-Vehicle AI System](https://modernmarks.earth/business-news/gm-plans-customer-focused-in-vehicle-ai-system/) - [Ares Reports Strong U.S. Direct-Lending Activity](https://modernmarks.earth/business-news/ares-reports-strong-us-direct-lending-activity/) - [Hobart Ship Lift Shows the Business Value of Complex Projects](https://modernmarks.earth/business-news/hobart-ship-lift-shows-the-business-value-of-complex-projects/) - [Snail Games Plans AAA Reveal at 2026 ChinaJoy](https://modernmarks.earth/business-news/snail-games-plans-aaa-reveal-at-2026-chinajoy/) - [First National Bank Alaska Sets $4 Per-Share Payout](https://modernmarks.earth/business-news/first-national-bank-alaska-sets-4-per-share-payout/) - [Energy Management for Optometry Practices: Cut Costs](https://modernmarks.earth/general-business-tips/energy-management-for-optometry-practices-cut-costs/) - [Global Uranium Plans Ten-for-One Share Consolidation](https://modernmarks.earth/business-news/global-uranium-plans-ten-for-one-share-consolidation/) - [Live Nation Says Concert Demand Is Still at Record Levels](https://modernmarks.earth/business-news/live-nation-says-concert-demand-remains-at-record-levels/) - [Hedge Fund Shock Tests Confidence in the AI Trade](https://modernmarks.earth/business-news/hedge-fund-shock-tests-confidence-in-the-ai-trade/) - [Avance Makes Strategic Investment in Lexxel: Key Insights](https://modernmarks.earth/business-news/avance-makes-strategic-investment-in-lexxel/) - [Reformation’s Flat Debut Offers a Practical Scaling Lesson](https://modernmarks.earth/business-news/reformations-flat-debut-offers-a-practical-scaling-lesson/) - 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